Tent London 2011

I went to visit the Tent London show yesterday to help Joakim, Isabel and Michael Angove on the Ary stand with the selling and see how my new trays were doing. It was busy with trendy East London types and journalists and the show had some really interesting exhibits. The show finishes on Sunday and it's well worth a look if you are in that part of town.

Scandinavian knitted jumpers in serving tray form

The Folk Stripe trays made it into the Guardian's online House and Home blog last week:

"These folksy birch-wood trays are basically cosy, Scandinavian knitted jumpers in serving tray form. Translation: we love. They're designed and made in Sweden by Ary, a company that has been going since the 1950s. See them at Tent at London's Old Truman Brewery, or buy them from Liberty, Fortnum & Mason, Homer in Edinburgh, or online at Hus & Hem. Prices start at £6 for a mini tray, and £250 for a chair." Hannah Booth

Ah, but they are not actually designed in Sweden but here in England! Never mind, I am half Danish so Scandi is in my blood. I particularly like the Scandinavian knitted jumper bit.

New Folk Stripe collection launching at Tent London

The new Folk Stripe collection will be launched this week at Tent London at the Old Truman Brewery and for retailers is now available to order online from the Åry Trays website:

38cm red Folk Stripe tray 

..38cm also available with an ivory background

..11cm mini trays in 2 colourways

Here is the 49cm Folk Stripe (also available in the very large 65cm size) and a 35cm diameter chrome leg stool with laminated seat.
The 49cm and 65cm trays can be purchased with collapsible chrome or white wooden legs to turn them into tray tables

..and finally the curved back birch ply chair with multi coloured stripes on the front and back.

This collection takes its inspiration from folk embroidery patterns combined with positive modern colours that will cheer up the dullest autumn. It took a long time to the get the juxtapositions of pattern and colour right but it was great fun and it is enormously satisfying to see them sampled and finally ready to be bought. Stockist details to follow as soon as I have them.
Photos: Andrew Wicks

Elle Decoration approved!

Yesterday I got the very exciting news that the 38cm Folk Stripe tray has had the Elle Decoration seal of approval. They have selected 10 products from the 200 international exhibitors at Tent and this is the first on the list..

"Our Media Partner, Elle Decoration has selected their top ten products at the show – you can also look out for the Elle Decoration swing tags on exhibitor stands too!

“Elle Decoration has always championed the idea of outstanding and enduring design, whether it be contemporary or vintage, from the UK or further afield. As the world’s best-selling homes magazine we are proud to support Tent London and its unique, trend-setting exhibitors.”

I am very pleased!

Homes and Gardens magazine, October 2011

The new Folk Stripe tray collection has just been launched at the Formex trade show in Stockholm and will be at Tent in London from 22nd - 25th September, and Homes and Gardens have featured the red 38cm tray.

House and Garden magazine, Kitchen and Bathroom Living supplement, July 2011

My 49cm blue fish tray is in good company here with my favourite Danish Gubi lights

Good Homes magazine, July 2011

Natty Nauticals!

Quite a catch

Telegraph Saturday magazine 2nd April 2011

The first press article for Alabasta, my new home wares label